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Fastighetsbolaget GuldQvisten AB

Arnöleden 5, 611 31 Nyköping  |  Org.nr: 5590154588  |  Tel: 070-689 90 04  |  guldqvisten.se

Privacy Policy

Last updated: April 2026

Fastighetsbolaget GuldQvisten AB ("GuldQvisten", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you visit our website (guldqvisten.se), submit our contact/interest form, or interact with our advertisements on Facebook, Instagram, Google, or LinkedIn.

1. Data Controller

Fastighetsbolaget GuldQvisten AB

Arnöleden 5, 611 31 Nyköping, Sweden

Organisation number: 5590154588

Phone: 070-689 90 04

Website: guldqvisten.se

2. What Data We Collect

2.1 Contact & Interest Form

When you submit our interest form on the website, we collect:

• Full name
• Email address
• Phone number
• Rental budget preference
• Preferred move-in date
• Type of housing sought (apartment, house, townhouse, etc.)
• Preferred area(s)
• Desired size (sqm)
• Number of bathrooms
• Parking requirements
• Whether you have pets

2.2 Website Usage Data

When you visit our website, we and our advertising partners may automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent
• Referral URL
• Cookie identifiers (see Section 5)

3. Legal Basis for Processing

We process your personal data on the following legal bases under GDPR (Regulation (EU) 2016/679):

• Legitimate interest (Art. 6(1)(f)): To match you with available properties and manage our rental business.
• Consent (Art. 6(1)(a)): For marketing cookies and advertising pixels placed on our website. You may withdraw consent at any time.
• Contract performance (Art. 6(1)(b)): If you enter into a rental agreement with us.

4. How We Use Your Data

We use your data to:

• Match your housing preferences to available rental properties.
• Contact you with relevant property listings.
• Respond to enquiries and provide customer service.
• Deliver and optimise targeted advertising on Facebook, Instagram, Google, and LinkedIn.
• Create custom and lookalike audiences for advertising purposes.
• Analyse website traffic and improve our services.
• Comply with legal obligations.

5. Cookies & Advertising Pixels

5.1 Facebook / Meta Pixel

We use the Meta Pixel on our website. This tool allows Meta Platforms Ireland Ltd. to collect data about your visit and link it to your Facebook/Instagram profile for the purpose of delivering targeted advertisements and measuring ad performance. Meta may transfer data to the United States under Standard Contractual Clauses.

Learn more: https://www.facebook.com/privacy/policy/

5.2 Google Ads & Google Analytics

We use Google Ads conversion tracking and Google Analytics (Google Ireland Limited). These services use cookies to measure how users interact with our ads and website. Google may process data on servers outside the EU/EEA under appropriate safeguards.

Learn more: https://policies.google.com/privacy

5.3 LinkedIn Insight Tag

We use the LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) to track conversions, retarget website visitors, and gain insights about visitors who interact with our LinkedIn ads.

Learn more: https://www.linkedin.com/legal/privacy-policy

You can manage your cookie preferences through our cookie banner or by adjusting your browser settings. Opting out of advertising cookies will not prevent you from using our website.

6. Data Sharing & Third Parties

We do not sell your personal data. We may share it with:

• Meta Platforms Ireland Ltd. – for Facebook/Instagram advertising.
• Google Ireland Limited – for Google Ads and Analytics.
• LinkedIn Ireland Unlimited Company – for LinkedIn advertising.
• Service providers acting on our behalf (e.g., web hosting, CRM) under data processing agreements.
• Public authorities, if required by law.

7. International Data Transfers

Some of our third-party advertising partners (Meta, Google, LinkedIn) may transfer your data outside the European Economic Area (EEA). Such transfers are carried out under the EU Standard Contractual Clauses or other approved mechanisms, ensuring an adequate level of data protection.

8. Data Retention

We retain your interest form data for up to 24 months from the date of submission, or until your housing need is fulfilled, whichever is earlier. You may request deletion at any time (see Section 9). Website analytics data is retained for 14 months. Advertising pixel data is subject to each platform's own retention policies.

9. Your Rights

As a data subject under GDPR, you have the right to:

• Access – request a copy of your personal data.
• Rectification – correct inaccurate or incomplete data.
• Erasure ("right to be forgotten") - request deletion of your data.
• Restriction – limit how we process your data.
• Data portability – receive your data in a structured, machine-readable format.
• Object – object to processing based on legitimate interest.
• Withdraw consent – for marketing cookies and advertising, at any time.

To exercise any of these rights, please contact us at the address above. We will respond within 30 days.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY): imy.se

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Form submissions are transmitted over encrypted HTTPS connections.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version is always available at guldqvisten.se. Material changes will be communicated via our website.

12. Contact

For questions about this Privacy Policy or how we handle your data:

Fastighetsbolaget GuldQvisten AB

Arnöleden 5, 611 31 Nyköping

Tel: 070-689 90 04

guldqvisten.se

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